• Conversations That Convert
October 8, 2024 creatorcastle@gmail.com

🎙 How We Captured the Voices of UrbanArtsTO

A Remote Popcast Experience with the City of Toronto

This wasn’t just another shoot. This was about capturing the spirit of a community — unfiltered, unapologetic, and full of heart.

Popcast had the honour of producing a remote podcast for the City of Toronto’s Urban Youth Arts Program, UrbanArtsTO — a vibrant, not-for-profit arts organization committed to creating opportunities for cultural expression and creative empowerment in the central west end of Toronto.

The goal?
To amplify voices that too often go unheard — youth, artists, healers, community leaders — and document stories that shape the present and influence the future.


🎥 The Setup

We brought our mobile Popcast studio right into the heart of the Weston community, transforming an open public space into a professional production zone.

  • 3 Sony FX3 cinema cameras

  • Studio-quality Shure MV7 microphones

  • Lighting + live audience audio capture

  • Zero compromises on quality — even in a remote setting

In less than an hour, the space was mic’d, lit, and ready to go — capturing the realness of raw conversation, not just polished sound bites.


🎤 The Panel

What followed was electric.
A roundtable of community-rooted creatives — from DJs and drummers to healing practitioners and poets — gathered to speak truth on growing up in the Weston and Jane & Finch communities, the power of art, and how spaces like UrbanArts have been lifelines in their development.

Their stories were vulnerable, real, and resonant:

  • Losing family to violence and turning pain into purpose

  • Using sound, dance, and crystals as tools for healing

  • The fight to reclaim public spaces as safe, expressive environments

  • The commitment to come back and give back


🌍 Why It Mattered

UrbanArtsTO isn’t just about art. It’s about impact.
And this podcast gave us a front-row seat to how creativity fuels transformation — how one safe space can shift an entire narrative.

As producers, we didn’t just record content — we captured legacy.


💡 Why We Do This

At Popcast, we believe in more than just cameras and mics.
We believe in creating platforms where communities can speak for themselves — and be heard in their own voice, with clarity, pride, and power.

This shoot reminded us why mobile podcasting is such a game-changer:
📍 We bring the studio to you.
🎤 We build the trust.
🎬 You focus on the message.


🙌 Huge thanks to:

  • The City of Toronto

  • The incredible team at UrbanArtsTO

  • The panelists who shared their truth with courage and creativity

  • Everyone who showed up, snapped fingers, and made this one unforgettable


🎧 Full episode is out now.
Follow @Popcast.ca for clips, behind the scenes, and more stories from Toronto’s creative heart.


Want help telling your brand’s story through podcasting?
📩 Book a discovery call and let’s build your voice into a platform that moves people — and business.

, , , , , ,

CONVERSATIONS INTO CLIENTS!

Turn Attention Into Revenue